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The domain has the following on the homepage, "Association of Mutual Funds in India." We analyzed that the web site also said " Securities and Exchange Board of India." It also stated " We are pleased to introduce ourselves as one of the leading investment advisors and wealth managers. We are currently managing assets worth more than Rs. 2500 crores and a major share of our clients comprises of corporates and their high profile heads, successful professionals, entrepreneurs and eminent business owners. Our unique selling point is our value added services, which." The header had investment advisors as the highest ranking search term. This keyword was followed by financial advisory, investment planning, and investment advisors india which isn't as urgent as investment advisors. The other words they uses is financial advisory india. investment planning India is also included and might not be seen by search crawlers.